For entirely crazy reasons, the biggest news story of last week was Moveon.org's ad in the NY Times.
Was it the biggest news story because Moveon questioned a sacred General? Hardly. American generals have been questioned throughout American history, starting with Gen. George Washington's defeat at Brandywine Creek.
The only reason is because FOX News created a Shitstorm (TM) over the ad.
What is a Shitstorm (TM)? It's when FOX News takes a bullshit topic and turns it into a tornado by pumping it full of bullshit for a major chunk of each news cycle for day after day.
There have been innumerable Shitstorms since FOX went on the air. FOX actually has two going right now - the Moveon ad and the visit of Ahmedinejad to Columbia. If you tune in for any given hour you'll get at least 10 minutes of both.
As I said, the core of a Shitstorm is bullshit. It is always a direct or indirect attack on Democrats and liberals, taking some small "fact" and twisting it to suit their partisan purposes. The most infamous Shitstorms were Al Gore's "sigh" (like George Bush's debate bullshit didn't deserve it?), Howard Dean's "Scream" (which was just Dean yelling over a noisy crowd, distorted for TV by the mic) and John Kerry's "botched joke" (which was an joke against Bush, not the troops), but there have been countless others.
And FOX doesn't end its Shitstorms until its victim is crushed - just ask Gore, Dean and Kerry. (That's why Hillary was so good with Chris Wallace - her laugh made Wallace look like the fool that he is and crushed his attacks.)
So what is the solution to Fox's Shitstorms? We have to fight fire with fire.
Moveon.org must become Moveon.TV
How? I'm not one of those who blithely says Moveon can easily raise hundreds of millions and create its own TV network. First of all they can't, and secondly you can't build a successful business with capital alone - Air America Radio blew through $25 million with little to show for it, and that's just audio on low-wattage AM stations, which costs a whole lot less than TV.
So here's an alternative plan: start with a half hour evening broadcast on Al Gore's Current.tv, and gradually build from there.
Moveon.TV would start with a priceless asset - brand identity. Moveon has always represented idealistic progressive activism, but thanks to George Bush's attacks, Moveon now represents the overwhelming majority of Americans who oppose George Bush.
Moveon.TV would also have a built-in audience of 3 million people. And we're not just any 3 million people - we're the most influential people in America, the people who put Democrats in charge of Congress by beating Karl Rove, George Bush and the vast White House/Republican political machine.
The key to success is terrific energetic TV personalities like Taylor Marsh, Randi Rhodes, Sam Seder, Cliff Shecter, and Nancy Skinner. Give them producers, scriptwriters, editors, and guest bookers. Let them file reports on topics in each day's news and weave them together into a show that has passion, guts, conviction, and a focus on taking action.
Current.tv is already available on many cable networks. Progressives have nothing to watch between Keith Olberman and Jon Stewart, so pick a half-hour between 9 p.m. and 11 p.m. and let it roll.
How could it fail?
