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Speak to Values, not Policies
After reading the first half of "Thinking Points: Communicating Our American Values and Vision," by George Lakoff (2006), I hope that everyone who is speaking in support of a progressive political candidate or issue will read this book! It succinctly states the values of progressives and conservatives, the twenty-years of neo-conservative success in designing metaphors which frame polular values, and the failure of progressives to recognize or use this winning strategy. Since I am organizing an effort to initiate a progressive county ordinance, I plan to rewrite all of my materials, using this language and strategy. This book is a clarifying lightning bolt in my murky understanding of the real differences between conservatives and progressives.
John Foster
Sacramento
This is only a piece of the puzzle.
For example, if you note a Liberals love for his fellow man, and desire that everyone do well economically, the Right will use these VALUES to crucify you. (Let them, but ALSO consider the following.)
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The answer is broader than simply presenting values rather than policies.
The answer involves presenting policies in ways which jive with the broadest range of personality types.