Glenn Beck Boycott Cuts Ad Revenues in Half
Big news - the boycott of Glenn Beck advertisers has cut show revenues in half!
During the last week in July, Beck’s show pulled in over $1 million from advertising. The first week in September, that number was down to less than $500,000, even as his ratings have gone up.
It’s clear that our campaign is making a significant financial impact, despite Fox’s insistence otherwise.
What’s happening is a simple matter of supply and demand. Fox has a limited amount of time devoted to ads each day. If 62 companies refuse to run ads during Beck’s show, the demand for that time is reduced, and the rates the network can charge for the show plummet. In Beck’s case, almost no major companies are willing to advertise during either of his twice-a-day broadcasts, so Fox can’t collect as much ad revenue as they could before. If we can keep the advertisers away, Fox will have to decide sometime soon whether it’s worth losing money to keep Beck’s poison on the air.
Let's keep the pressure on FOX advertisers by signing this petition:
- Bob Fertik's blog
- Login or register to post comments
Printer-friendly version- Send to friend









