How to Create an Issue Campaign in 2 Weeks

Pick a juicy target

• Bankruptcy bill
• Tom DeLay

Frame the issue creatively and buy the domain

• DebtSlavery.org
• WithoutDelay.org
• DroptheHammer.org

Build a simple site

• Blogger.com
• Domain Registrars (GoDaddy.com)
• Drupal.org
• CivicSpace Labs
• DemocracyInAction.org

Give people an action to take

• Write your Rep (USAlone.com)
• Petition (PetitionOnline.com)
• Boycott (Sinclair Advertisers)

Blog

• News
• Organizing

Enlist a complementary partner

• Staff
• Expertise
• Connections
• Money

Form a broad coalition

• Reciprocal links
• Email blast
• Press conference

Enlist a dedicated politician

Get publicity

• Talk shows
• Columnists
• Street actions
• Press conference

Ask for money

• Paypal