The Kerry campaign has been willing to accuse Bush of misleading, being wrong, incompetent, etc., but I believe with all my heart (and whatever demographic instincts a non-pro can have) that Dems are missing a golden opportunity. With a day to go, the time has come to take off the gloves for REAL a la Carl Rove or Roger Ailes.

The problem is this: The GOP polls better on character/values, but we poll better on issues. So our experienced consultants (risk-averse seasoned pro's) attack Bush on issues, policies and actions. We expect these arguments to be persuasive, since we find Bush's policies and actions so incredibly awful. And they are, in fact, effective. But swing voters do not get moved by these arguments. They may agree with everything we say, but their hearts and minds are not won. Because these non-ideologues vote from a gut impression, often at odds with both their own best interests and the best interests of the country.