Democrats.com Activists

Democratic Activists
E-mail List Data Card

Count: 2,800,000

(A) Rental: $.05 each - minimum $2,500 ($5,000 for nation-wide blasts)
(B) Clicks: $1.50 each - minimum $2,500 ($5,000 for nation-wide blasts)
(C) Campaign Signups: $1.00 each - minimum $1,000
(D) Petition Signups: $2.00 each - minimum $2,500 ($5,000 for nation-wide blasts)
(E) ActivistAppends: $.15 each - minimum $2,500

Volume discounts: 10% @ $10,000, 15% @ $20,000, 20% @ $30,000, 25% @ $50,000

Democrats.com is the leading online community Democratic activists. Democrats.com members are passionate about electing Democrats and supporting progressive causes. We rent this list to selected Democratic candidates and progressive causes for rental through our e-mail broadcasting server.

(A) Rental broadcast includes:

  • Your text or HTML message, including links to your site
  • Typical measurable open rate: 15-20%
  • Typical clickthru rate (for opens): 20-30% for activism, 5-10% for purchases

Options:

  • Selected states (breakdown), Congressional Districts (breakdown), zip3, or gender
  • Copywriting and HTML design: $100 per hour

(B) Clicks include:

  • Your text or HTML message, including links to your site
  • Endorsement by Democrats.com at the top with encouragement to click to your site
  • All clicks tracked on our server
  • Typical click-to-signup ratio: 50%-60%

(C) Campaign Signups include:

  • For candidates and initiative/referenda campaigns 
  • Your text or HTML message, including links to your site
  • Target by State, Congressional District, or 3-digit Zips 
  • Endorsement by Democrats.com at the top with prominent opt-out link (see example)
  • After a week, all recipients who do not opt-out will be delivered to the campaign  

(D) Petition Signups include:

  • Your text or HTML message
  • Endorsement by Democrats.com at the top
  • Link to action on Democrats.com (usually a petition)
  • Signups delivered after 1 week with info provided by signers

(E) ActivistAppends include:

  • Start with your voter file selection, including any demographic or modeled criteria you choose
  • Pre-suppress emails you already have
  • Match selected voters against 3 highest-quality consumer opt-in email lists
  • Match exact individuals, not households - 20-30% of voters
  • Strict hygiene to remove all bounces
  • We acquire opt-out permission for progressive Democratic emails
  • We also remove voters who object to your specific campaign
  • We credit back all removes and bounces for the first month after delivery
  • Typical open rates of 10%-20% and clickthrough rates of 1-2% for each mailing

Terms and conditions:

  • Payment required before mailing
  • Rentals receive full credit for undeliverables
  • Click responses are tracked by Democrats.com and billed after 1 week with full credit/refund for falling below target
  • Democratic candidates and progressive causes only, mailing must be approved
  • No fundraising appeals - here's why
  • No attacks on Democrats ("Unity" is part of our logo!)
  • Sent by Democrats.com with endorsement at the top by Bob Fertik
  • Each e-mail includes a footer message from Democrats.com with an opt-out link for advertisements

Additional lists available:

  • Democratic Voters: 9,000,000
  • Find E-mails for Targeted Postal Lists (Append)
  • Monthly Newsletter Subscriber Acquisitions (Co-registration)

For more information contact Democrats.com